Global Marketing Manager

Coach & Trainer

Dutch | English


Iraïs has always been passionate about sports and psychology. As an ever enthusiastic go-getter, she quickly grew her career as marketing manager in the business of sports and leisure, traveling all over Europe.

Certified as an Integrative Psychotherapist, she’s strongly motivated to maximize the energy needed for a person’s or a team’s optimal performance. As a passionate triathlete she embodies the spirit of endurance sports and the mental game that goes with it, knowing that success is above all else about perseverance, being fully engaged and conquering your goals in small steps.

With sports as the origin of mental coaching techniques, Iraïs merged her passion for sports, business and psychology into the role of trainer and coach at Mentally Fit. Combining her integrative perspective to develop people and her personal experience in sports and business, she authentically motivates peoples and teams to become energized and to perform at their highest potential.


Coach & Trainer at Mentally Fit

Postgraduate Integrative and Humanistic Psychology and Psychotherapy at the European Accredited Academy of Psychotherapy (2013 – 2017)

Certified Burn-Out Coach at Vives Hogeschool/KULeuven (2018), specialized in burn-out & mental resilience

International experience as head of marketing in leisure and entertainment (Aspen, Music Hall, Deep Bridge Entertainment,…)

International experience as field & content marketing manager at Etixx, responsible for the campaigns of all team partnerships (Belgian Red Devils, Etixx-Quickstep, BMC-Etixx, Orica-Greenedge,…) and biggest sports events in Europe (Tour of Britain, Challenge Rimini IT, Tour de Pologne, Challenge Salou ES, Göteborg Marathon,…)

Experience in developing networks for entrepreneurs, events and marketing at Unizo

Master’s degree cum laude in Germanic Philology at Ghent University (2009 – 2013)

‘Student Kick-Off’ festival to become the largest student festival in Flanders as (student) marketing team lead (+30 000 visitors)





The happiness of your life depends on the quality of your thoughts.

Iraïs Browaeys IN ACTION